It could be more than just a bad day.
More Than a Bad Day was conceived as a senior project for the Visual Communication Design program at Arizona State University. Students are required to choose a social issue, research it, find an advocate, and build an exhibit for the show at the end of the year.
As someone with bipolar disorder, I wanted to help educate the public on the disorder in an easy-to-understand and simple way. The hypothetical campaign is focused on the New York City transit system. Posters with five symptoms that share the feelings of a bad day would be posted on subway platforms, cars, and entrances, generating exposure for the site. Two weeks later, volunteers from local bipolar support groups would ride the subway during rush hour wearing tshirts imprinted with one of the five symptoms, encouraging commuters to ask what the campaign is all about. Volunteers would be armed with information about the disorder as well as cards linking the passengers to the website where they can easily go for more help.
The colors are derived from two iconic New York symbols - the I Love New York logo designed by Milton Glaser, and the Yellow Cab cars that roam the streets of New York City. The palette and design are simple, so as to cut through the visual noise of the rest of the advertising in the city.
Because the campaign is hypothetical, the website was built to work well as a stand-alone component. It is informative and helpful in any community, even though it was designed for New York City.
For information on licensing the materials found here, or for general questions, please contact us at hello@morethanabadday.org.